Social Media Marketing for Business|APAC CIO Outlook

APAC CIOoutlook is a digital and print magazine that aims to provide a platform for CIOs, CTOs, and other senior levels IT buyers and decision-makers and CXOs of solution providers to share their experiences, wisdom, and advice with the enterprise IT community of APAC countries. We promote our unique ‘learn from our peers' approach’ in the Asia Pacific region.

Using Social Networks to develop your business should not be considered an isolated action. While considering Social Networks, to start growing your business through social networks, you have to have an obvious strategy, a plan, and time to develop it. Thus, getting started with social media marketing can be quite intimidating for new marketers.

Today most purchasing decisions are made online, and you have to be where people are. Advertising on the Internet is an excellent idea to reach your aim audience since you can show your ad only to a segment of people with specific demographics, locations, and behavior characteristics. The great advantage of investing in advertising on the Internet is that it is cheaper and can control your investment. While in traditional media, you have to pay large sums of money regardless of the result. With online advertising, you can measure visits, clicks, downloads, forms, etc. Everything is under your control, which allows you to make better decisions when making new investments. Whether you decide to advertise on Facebook, Instagram, Twitter, Google Ads, or invest in other digital strategies, you must have a well-defined Marketing plan to achieve satisfactory results.

Pay special attention to the type of content you generate and share because if you usually use it on any social networking sites, you are making a severe mistake. Your followers will realize that you are so little interested in what they think. Each follower has a preference, so someone who uses Instagram more than Twitter does not want to see the same content on social networks and vice versa.

No one will follow your social network profiles if they do not know your company and what it does. So take the time to create detailed profiles with an individual image that demonstrates your business mission. Include the necessary and vital information such as your company’s website, appropriate cover and profile photos, as well as some extra information such as addresses or phone numbers. If there is space depending on the social network, include some information about the company and what it does.

It is also necessary that you know what your audience wants and that they feel heard. Things like contests, Q&A, surveys, promotions, etc., can be the difference in positively impacting your audience versus a negative impression that your posts can have if they are only promotions without any other purpose. Remember that the public tends to follow people or entities for which they have a particular interest, so it is essential that you know how to show them that you are also interested in them and that it is not just a company without human feelings or sympathy.

Facebook’s casual, friendly environment needs an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a crucial aspect of the Facebook experience.

Facebook is a place where people relax and chat with friends relative, so keep your tone light and friendly. And remember, organic reach on Facebook can be minimal, so consider a cost-effective Facebook ad strategy, which can have a significant impact on your organic Facebook presence as well!

Google+ entered the scene as a Facebook competitor, but it now serves a more niche audience. It won’t work for everyone, but some communities are very active on Google+.

On Google+, you can upload and share photos, videos, websites and view all your +1s. Also, benefit from Google+ circles, which permit you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle and share special discounts and exclusive offers only with that group.

Pinterest is one of the fastest-growing social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes or sales-driving ads.

Pinterest allows businesses to showcase their product offerings while also developing brand personality with eye-catching, unique pinboards. When developing your Pinterest strategy, remember that the social network’s primary audience is females. If that’s your demographic, you need a presence on Pinterest!

Twitter is also the social media marketing device that lets you broadcast your updates across the websites. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.

Sales and Marketing Freelance